Datta, a Kolkata-based fashion designer, is best known for revolutionizing traditional Indian wear for men. But somewhere along the way, she felt the need to dress them up in more than just fabric. Out of this desire was born a gold jewellery collection. Since then, and along with Uni-Design, she has now designed a diamond collection of men’s jewellery.

The collection includes the more usual rings and bracelets. It also has dressy neck-pieces, sherwani collars, button caps and kurta buttons to go with ethnic wear. To perk up westernized apparel, Datta has introduced a range of tie-pins, cufflinks and lapel pins which make a distinct statement, quite different from the understated variety the western world might be familiar with. And for the man who would like to assert his individuality further is a range of pendants that vie for attention.